Certified Marketing Management Professional Practice Tests: 6 Practice Tests and 90 Questions
Marketing Management
90
Marketing Concepts and Philosophies | The marketing concept, production, selling and societal orientations, the marketing mix, customer value and demand management (20%)
Marketing Environment, Research and Information | Environmental scanning, the economic environment, consumer income, the marketing research process and the MIS (7%)
Consumer and Buyer Behavior | Buying motives, reference groups, value seeking and the buyer decision process (7%)
Segmentation, Targeting and Positioning | Segmentation bases, the STP process and differentiated marketing (8%)
Product, Branding and the Product Life Cycle | Product levels, PLC stages, brand equity, awareness, loyalty, extensions and co-branding (14%)
Pricing Strategy | Skimming, cost-plus and product line pricing, discounts and break-even (7%)
Distribution, Channels and Logistics | Channel levels, distribution coverage, vertical marketing systems, logistics and EOQ (14%)
Integrated Marketing Communications | IMC, personal selling, sales promotion, MPR, ad copy and promotion budgets (8%)
Strategic Marketing Planning | The planning process, Ansoff growth grid, BCG matrix and implementation (7%)
Digital, Social and Specialized Marketing | E-marketing, viral and influencer marketing, social marketing, person marketing and services marketing (9%)
Pricing Strategy
Under which condition is a market-skimming pricing strategy most appropriate?
The market is highly price sensitive, so a low price will produce rapid growth
Enough buyers want the product at a high price, and competitors cannot easily enter and undercut it
Production and distribution costs fall sharply as sales volume rises
The firm's main goal is to build the largest market share as quickly as possible
B
Skimming works when product quality and image support a high price, enough buyers will pay it, and competitors cannot easily enter to undercut it. A price-sensitive market, falling unit costs with volume and a goal of fast market share all favor penetration pricing, the opposite strategy.
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Course Content
Supporting Resources
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Certified Marketing Management Professional (CMMP) – Practice Test #1
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Certified Marketing Management Professional (CMMP) – Practice Test #2
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Certified Marketing Management Professional (CMMP) – Practice Test #3
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Certified Marketing Management Professional (CMMP) – Practice Test #5
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Exam Mode: Certified Marketing Management Professional (CMMP) – Practice Test #6
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Certified Marketing Management Professional (CMMP) – Practice Test #4
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